A1 poster / double-sided gift card
Can you sense the spiritual, or do you just pine for the divine?! Either way, Watkins Books will quench your transcendent thirst!
I created an A1 poster for the windows of the Watkins Books shop, with the aim of bringing target customers inside to enquire about their various readings. Also created was a gift card based on the poster, so that both felt like part of the same branded set.
My concept was to visually represent the mystical, spiritual feeling you get when someone says something about you that they couldn’t possible have known; that funny, fizzy kind of magic! I used bold typography and incorporated some icons relating to the types of readings available, so that passers-by would know in an instant what was being advertised once their gaze met the poster.