hardback / 128 pages
When In Rome is an exploration of various nations' cultural and social etiquettes and customs and illustrates how funny, confusing and sometimes downright ridiculous they are when compared with each other. 
I decided a handbook-like style would be the best route for the design and then commissioned illustrator Willie Ryan to create the culture-neutral illustrations, ensuring that everyone the world over can chuckle together at our own cultural quirks!

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